I haven’t been posting for about three weeks, sorry about that. Money got in the way.
To explain:
Some years ago, I published a local history book. The regular venues weren’t a possibility for sales, so I invented some new ways to sell the 1,000 books–I offered to conduct field trips for second grade classes who study local history. No, I am not insane but I have spent the last three weeks leading between 28 and 60 bright eyed 7 year-olds through old cabins and the local cemetery. It sells books. I don’t charge for the trip but ask the teachers that if any child wants my book to let me know and I’ll autograph it for them. By latest count I’ve led nearly 300 folks. (The trip is a favorite with the parents, too.) I guess you call it creative marketing. I love it but I’m tired and I’m not through yet.
Tags: creative marketing, local history
